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Abstract Purpose — This inquiry aims to contribute to the literature on the historical developments that have influenced the origin, uses, and meanings of branding. Findings — The investigation suggests that various forces e. Please note you might not have access to this content. You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. This acclaimed resource presents a global comparative perspective about Western and non-Western cultures and examines the potential future directions for transcultural nursing with insights into rural and urban cultures in the United States including the culture of homeless mothers and children.

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